Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the google-analytics-for-wordpress domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/framewv/totem/wp-includes/functions.php on line 6114
Social Media - Totem - EN

Social Media

Influence Marketing

Today’s world is undeniably one of stars and stardom. Indeed, 4.88 billion people, or 60.6% of the global population, use social media. This massive adoption has fueled the rapid emergence of a generation of influencers active on these platforms. Consequently, the global influencer marketing market has more than doubled since 2019, reaching a record value […]

Continue reading
The Most Engaging content formats and the importance of content marketing for SMEs

Navigating the digital landscape without a robust content strategy is akin to hiking without a compass. From decoding the algorithms that dictate content visibility to identifying the most engaging formats for each platform, content marketing can seem daunting, yet it is essential to capture and hold the attention of your target audience. In this comprehensive […]

Continue reading
Understanding social media algorithms

In today’s digital world, social networks play a crucial role in shaping how we consume and share information. The algorithms that drive these platforms, such as Facebook, Instagram, TikTok, YouTube, LinkedIn, and X, are at the heart of this personalized experience. This article explores how these algorithms work, the criteria they use to rank content, […]

Continue reading