Eau Thermale Avène’s c new Instagram filter, born from a close and fruitful collaboration with the product manager, exemplifies both parties’ combined expertise and commitment. This interactive filter is designed to improve user engagement and boost brand awareness. 

As part of a giveaway strategy, the filter integrates product placement, allowing users to discover Avène’s Cleanance flagship products. It also includes a skin analysis functionality, offering personalized recommendations based on skin type, and enhancing customer value. This approach not only increases the conversion rate but also strengthens brand loyalty.