The new Artizone.tn website, the result of a close and fruitful collaboration, perfectly illustrates the combined expertise and commitment of both parties. This project has produced an attractive, intuitive, and high-performance online e-commerce platform. The site’s simple, uncluttered design, featuring Responsive Design and interactive functionalities, ensures fluid and immersive browsing. Additionally, advanced acquisition optimization strategies have been implemented to maximize the conversion rate and attract more potential customers. Particular attention has been paid to User Experience UX and User Interface UI, ensuring an optimal user experience while increasing the site’s visibility in search results through advanced SEO techniques.